Excel Sales Data Analysis
End-to-end Sales Data Analysis using Excel dashboards and SQL. Includes profit analysis, regional performance insights, and business impact reporting.
View ProjectProject Overview
This project focuses on analyzing user journey data through a marketing funnel using Excel to identify drop-off points and optimize conversion performance. To evaluate conversion rates across funnel stages and measure the impact of marketing performance on revenue generation.
Dashboard Preview
Business Impact
Analysis revealed the largest drop-off occurred between click and add-to-cart stages, highlighting opportunities for UX optimization and targeted remarketing strategies.